Fortitude: Polar Bear in London


Sky Atlantic’s new series ‘Fortitude’ starts tonight at 9PM – PHOTOGRAPH © DANIEL LEWIS 2015


I had a tremendously fun assignment this week, following a polar bear around London.  Not a real one mind, it was a specially created look-a-like operated by two top puppeteers.

The stunt was to promote the new Sky Atlantic series ‘Fortitude’ which starts tonight.

The team visited various areas of London, including Hampstead Heath, Charing Cross Station, the Millennium Bridge, the South Bank and Leicester Square.  It was fascinating for me to see the reactions of the public.  For some it immediately put a smile on their faces with sheer delight, others were a little weary and unsure whether it was real or not, such was its incredible likeness to a real polar bear.  You couldn’t help but smile back.

The images gained terrific coverage in the media, both online and in the national press and social media went mad.


Polar_Bear-4


Polar_Bear-19


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Bear & Digital Billboard


ALL PHOTOGRAPHS © DANIEL LEWIS 2015


CLICK ON THUMBNAILS TO VIEW FULL IMAGES


Me with the polar bear

Me with the polar bear


To view my online portfolio please visit www.daniellewisphoto.com


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