I had a tremendously fun assignment this week, following a polar bear around London. Not a real one mind, it was a specially created look-a-like operated by two top puppeteers.
The stunt was to promote the new Sky Atlantic series ‘Fortitude’ which starts tonight.
The team visited various areas of London, including Hampstead Heath, Charing Cross Station, the Millennium Bridge, the South Bank and Leicester Square. It was fascinating for me to see the reactions of the public. For some it immediately put a smile on their faces with sheer delight, others were a little weary and unsure whether it was real or not, such was its incredible likeness to a real polar bear. You couldn’t help but smile back.
The images gained terrific coverage in the media, both online and in the national press and social media went mad.
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